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Hubspot
Franchise site vetting and market validation powered by data-driven insights.
About Hubspot
HubSpot is an all-in-one, AI-powered Customer Relationship Management (CRM) platform designed to help businesses manage their entire customer lifecycle—from the first time a person visits their website to when they become a loyal customer.
Rather than using separate tools for email marketing, sales tracking, and customer support, HubSpot centralizes everything into a single "source of truth" so every department sees the same data.
The 6 "Hubs"
HubSpot is organized into specialized modules, or "Hubs," that you can buy individually or as a suite:
Marketing Hub: Tools for lead generation, email automation, social media management, and SEO.
Sales Hub: Helps sales teams manage their pipeline, track deals, schedule meetings, and automate follow-up emails.
Service Hub: A customer support platform with ticketing systems, knowledge bases, and live chat.
Content Hub (formerly CMS Hub): A website builder that allows marketers to create and host websites without needing a developer.
Operations Hub: Focuses on data sync, data cleaning, and automating back-end business processes.
Commerce Hub: Handles B2B payments, invoices, and quotes.
Why People Use It
Ease of Use: It is famous for having a much cleaner, more intuitive interface than competitors like Salesforce.
Breeze AI: HubSpot has integrated AI throughout the platform to help write emails, generate website content, and predict which leads are most likely to buy.
The "Freemium" Model: They offer a robust Free CRM that allows small businesses to store up to 1 million contacts and use basic tools at no cost.
Consolidation: It eliminates "data silos" because your marketing team can see exactly what your sales team is doing, and vice-versa.
Pricing Structure (2026)
HubSpot pricing generally scales based on how many "seats" (users) you have and how many "marketing contacts" you want to email:
Free: $0 (Basic CRM, forms, and landing pages).
Starter: ~$15–$20/month (Removes HubSpot branding, adds basic automation).
Professional: ~$450–$900/month (Adds advanced automation, A/B testing, and custom reporting).
Enterprise: ~$1,500–$3,600+/month (For large corporations needing custom objects and advanced security).
Rather than using separate tools for email marketing, sales tracking, and customer support, HubSpot centralizes everything into a single "source of truth" so every department sees the same data.
The 6 "Hubs"
HubSpot is organized into specialized modules, or "Hubs," that you can buy individually or as a suite:
Marketing Hub: Tools for lead generation, email automation, social media management, and SEO.
Sales Hub: Helps sales teams manage their pipeline, track deals, schedule meetings, and automate follow-up emails.
Service Hub: A customer support platform with ticketing systems, knowledge bases, and live chat.
Content Hub (formerly CMS Hub): A website builder that allows marketers to create and host websites without needing a developer.
Operations Hub: Focuses on data sync, data cleaning, and automating back-end business processes.
Commerce Hub: Handles B2B payments, invoices, and quotes.
Why People Use It
Ease of Use: It is famous for having a much cleaner, more intuitive interface than competitors like Salesforce.
Breeze AI: HubSpot has integrated AI throughout the platform to help write emails, generate website content, and predict which leads are most likely to buy.
The "Freemium" Model: They offer a robust Free CRM that allows small businesses to store up to 1 million contacts and use basic tools at no cost.
Consolidation: It eliminates "data silos" because your marketing team can see exactly what your sales team is doing, and vice-versa.
Pricing Structure (2026)
HubSpot pricing generally scales based on how many "seats" (users) you have and how many "marketing contacts" you want to email:
Free: $0 (Basic CRM, forms, and landing pages).
Starter: ~$15–$20/month (Removes HubSpot branding, adds basic automation).
Professional: ~$450–$900/month (Adds advanced automation, A/B testing, and custom reporting).
Enterprise: ~$1,500–$3,600+/month (For large corporations needing custom objects and advanced security).
Integration Details
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Category: CRM
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Primary Use Case: Site Vetting and Market Validation
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Partner Type: Official Integration
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Works With: Fract Maps, Territories, Location Data
How Hubspot Works with Fract
Import & Centralize Evaluation Data
Bring the site scoring and evaluation data into Fract to centralize location intelligence and eliminate fragmented decision-making.
Validate Locations with Market Context
Overlay the data on Fract maps to validate proposed franchise locations using real market performance indicators and risk signals.
Identify Opportunity & Reduce Risk
Use insights within Fract to highlight high-potential territories, flag risk areas early, and support faster, data-backed approvals.
