Fract provides ability to create territories manually and automatically using our optimization engine. User can set desired value of target customers and choose location or choose area on the map.
When location is chosen, one smart autoterritory will be created around location. When user chooses area on the map, Fract creates several autoterritories with desired value of target market.
When creating an Auto-Territory, Fract’s Smart Optimization Engine takes into account the values of all demographics, ranging from income and drive-time, to the number of competitors and amplifiers anywhere in and around the territory.
Every parameter for Auto-Territory creation can be tuned to meet the unique requirements of each individual brand. Examples of how these parameters can be set include target values of key customers, location or area on the map, the importance of income, drive-time, competitors, amplifiers or suppressors within and surrounding that area.
Users can create several separate Auto-Territories for any area chosen on the map with the target values of key customers. Moreover, Fract will generate as many territories as possible inside the selected area using the desired values of target customers.
Users can create an Auto-Territory around a chosen location. With this feature, users are able to see the optimal size of the territory, the number of competitors operating within that territory, and whether or not any cases of cannibalism exist in that perimeter. In addition to this, the Auto-Territory also gives users the ability to understand where a promotion is most beneficial based on detailed insights gathered from that location.