When creating territories, you want to get the trade areas just right.
That’s how you maximize the profits from all your locations. We call this a well-built territory.
When a real trade area doesn’t fit a territory exactly, there are 3 different cases that the territory can fall into:
Figuring out how to make sure your territories are well-built so they match real trade areas is difficult...until now.
The AI engine goes on to tell you the effects in terms of dollars and number of target customers that you lose because of the differences in your trade area vs your territory. FractAI also tells you for every insight:
Fract has just released Cause & Effect analytics that help you map even smarter territories that match your real trade areas. To find the cause of misbuilt territories, FractAI analyses sales and client data from stores to see if territories are under-built, over-built, or off-built.