Drive Revenue with Data-Backed Strategy
We don’t guess—we analyze. Fract helps you uncover exactly where and why your customers make buying decisions in the real world. By combining location intelligence with behavioral insights, we align your strategy with real consumer patterns, not assumptions—so every move you make is grounded in measurable opportunity and proven to drive results.
The right territory strategy doesn’t just save time—it fuels revenue. Fract gives you the clarity to grow with confidence.
Managing Over 250,000 Territories
Tailored Territory Insights.
Real Business Growth.
We created Fract because no one was truly listening to what businesses needed from a location analytics platform. So we built one from the ground up—designed to grow your bottom line and deliver insights that actually matter. And when you need help, you’ll talk to a real human who understands your unique goals, challenges, and brand.
Go Beyond Demographics—Know Your Customers Deeply
We don’t stop at age, income, or ZIP code. Fract helps you understand your customers on a deeper level—uncovering the behaviors, motivations, and decision-making patterns that drive their actions.
It’s not just about who’s buying—it’s about why they buy, what influences them, and how they interact with your brand at every stage. With data-driven customer profiles, you’ll gain the clarity to craft smarter strategies and connect more meaningfully with your highest-value audiences.
Find Profitable Areas & Increase Area Sales
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We go beyond historical data to forecast real market potential—helping you identify where demand is building for your specific products and services.
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Fract also factors in the real-world dynamics that influence buying behavior—like local competition, nearby points of interest—so you can stay ahead of shifts and maximize sales in every territory.
How Fract Works for You
From building efficient territories to identifying strategic site locations and forecasting product demand, Fract empowers your business to grow through three core pillars of success.
Analyze What Drives Success
Understand the key factors fueling (or hindering) success for both you and your competitors.
Enhance with Real-World Data
Fract enriches your data with geographic and behavioral intelligence—demographics, demand signals, and beyond.
Get Bigger Results.
Know which markets are ready to convert—Fract helps you act on revenue potential, not guesswork.