Demand Forecasting and Sales Forecasting

Geospatial Analytics and Downstream: From Baby Steps to Huge Leaps Towards Retail

In the past couple of years, some of the largest downstream focused companies have shifted their gaze towards the end consumer and started to explore the opportunities of investing into retail.Indeed, there is a lot of room for flexibility and gathering valuable sales data when it comes to retail, largely due to it providing a steady source of reliable income, and it’s also a great chance to establish a direct communication channel between an oil company and its audience.

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