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3 steps to make a competitor's territory work for you

Making territories is hard, especially in unknown markets. To help plan your post-Covid growth strategy here is a handy way to create sellable territories today.

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AI is No Longer Optional in the World of Retail

Artificial intelligence (AI) has become one of the most powerful tools a retailer can wield. From recommending an author to a customer to recommending a store location, AI empowers retailers to a degree that wasn’t thought possible 20 years ago. Mike Mack, Co-Founder and CEO of Fract, a geospatial AI platform for retailers, illuminated just how valuable AI technology is to the retail world and covered parts of its application in a recent conversation with Retail Technology Insider.

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Online and offline retail aren’t rivals: they are two sides of the same coin

The buzz.The buzz that sends fear into the hearts of retailers, suggesting that online shopping has come to replace offline, and there is no turning back.Indeed, internet allows customers to order anything from diapers and soda to perfectly fitting clothing and even gardening tools without leaving the comfort of their homes, so why would anyone bother visiting a physical store while dealing with traffic jams, long travel times (and a dozen of other obstacles) to buy the same stuff?But then…

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Online vs Offline Retail? No, Just Retail

The buzz.The buzz that sends fear into the hearts of retailers, suggesting that online shopping has come to replace offline, and there is no turning back.Indeed, with the technology available to the large public today, which allows to order anything from diapers and chips to perfectly fitting clothing and comfortable furniture, why would anyone bother to take the time to visit a physical store when they can simply order everything online?But then…

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Understanding the Real World Influence on the Virtual One Might Be the Missing Link You’ve Been Looking For

Internet can be considered one of the most explosive inventions of the world. It can easily be placed alongside inventions that radically changed how our world functions, such as combustion engine, printed press, and sliced bread.

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Fract Selected as One of the 10 Companies in AI+Big Data for ShopTalk’s Tech Tour!

With one of the biggest and most anticipated tech events of 2017 happening on March 19-22, we are thrilled to share some exciting news with everybody.

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Innovative Technologies and Geospatial Analytics: Conceiving Your Go to Market Strategy

If any company wants to go really big today, they have to focus on innovation and novelty. Simple as that.Multiple studies have proven that one of the top reasons for driving purchase intent among customers is innovation, or rather, the process of being exposed to something new.

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