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Franchisor’s Handbook: Empower the Franchisee

Mike Mack

Franchising is a complex relationship that can lead to great success for both parties. With a strong product, robust territory mapping, and savvy players this relationship can run smoothly and increase profits. Aside from a solid foundation, the Franchisor has a responsibility to equip their Franchisee with the best tools and training to ensure success. Here are a few power plays you can make to empower your Franchisee and make the best of this new business partnership.

1. Continuing Education:

Once a Franchisee is successfully onboard, they are primed for success with your product, right? While that may be true it may not stay that way. Keeping your Franchisee engaged throughout the relationship is a great way to keep them motivated, drive revenue, and reduced the risk of a burnt out Franchisee. Here are some simple ways to keep your Franchisee in the loop on best practices and industry news:

Blogs: Keeping up with relevant industry Blogs not only seasons your in house staff, it can make turn your Franchisees into experts with fresh content.

Webinars: These are a great way to get a large group of your Franchisees together. They can talk strategy and be able to ask questions directly to member of your staff. The personal touch of a webinar builds trust and creating a strong community creates a dedicated network of Franchisees working toward the same goal.

Slick Presentations: Websites like Prezi.com and slideshare.net are top-notch resources to easily create eye-catching presentations that you can share with your team. People can revisit this content whenever they need a refresher!

2. Thought Leadership:

Your Franchise has to be a content machine. A prolific and relevant blog, social media campaigns, and email marketing are just the tip of the iceberg. The name of the game is mindshare, if you can harness every creative power your team has to build a strong brand identity, your Franchisees will win. Making a franchisees a part of the content machine can be beneficial as well. It can seem daunting and fruitless at first because of the sheer volume of content that exists in the digital sphere, but if quality content is consistently being pushed on all mediums, it ups your chances of finding your golden egg that turns your Franchisees from managers into mogul’s

3. Territory Mapping Tools:

We live in a world where Data is King. Data takes most of the guess work out of large business decisions, the more information you have the more sound your decision making will be. When selling a territory to a Franchisee, wouldn’t you want to be able to show them exactly what they are taking on, what their demographic looks like, and how the competition stacks up?

With Territory Mapping Tools you:

  • Build trust with industry leading software
  • Ease the buying process
  • Create territories with ease and share them with your franchisees
  • Capture up-to-date demographic info for easy market research

These are just a few of the items to mention. Let us know what other empowering tools you use on the regular basis when helping your franchisee suceed!

Here’s another articles you might like: Benefits and features that franchise owners ask for in territory mapping software

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