Back to Blog

3 steps to make a competitor's territory work for you

Mike Mack

Territory Tip:

3 steps to make a competitor's territory work for you

Making territories is hard, especially in unknown markets. To help plan your post-Covid growth strategy here is a handy way to create sellable territories today.

Step 1. Find average drive-time

Animated drive times for 5 competitors

Pick a key competitor that has been open several years in an unknown market. Find the drive times where the edges just touch its other stores. Above it is exactly:
10 minutes

Step 2. Get average demographics

Average demographics for drive times from competitors

Then average the Population and Households that make up each of the five competitors' drive times. The result from above is:
Average Population: 137,136
Average Household: 55,041

Step 3. Apply averages to your area

New location with same drive time and demos as competitor

For our new territory area, we'll apply a 10 minute drive time and check the Population and Households.
Our Population: 143,352
Our Household: 57,199


By using an established competitor's territories who have been though expansions and closures in a market, you can build a territory in an unknown market to closely match how they did it.  In this case.
93% Match

If you're planning your post-Covid recover, at this time we are offering a consultation on what you see here for no charge. Feel free to book a time and we'll do this live with you for 30 minutes.

Schedule Free Consultation

Many companies struggle to sell products in areas where nobody cares. With Fract, it’s easy to find areas with the right customers so that you can generate more sales.

Share on social media: 

More from the Blog

How to make your own territory and store locator using an API

We all know how important it is for customers to be able to find your locations. And with the advent of technology, there's no excuse not to have a territory and store locator on your website. But what if you don't have the time or resources to create one from scratch? In this blog post, we'll show you how to use available code and an API to easily create a web-based store locator. Not only will this save you time and money, but it'll also allow you to fully customize your store locator to match your brand perfectly. So let's get started!

Read Story

Benefits and Features That Franchise Owners Ask for in Mapping Software

When it comes to territory mapping, franchise owners are looking for software that is quick and easy to use. I often hear them say how important it is to store the company’s data on the cloud so that team members can collaborate, reach agreements in shorter times, and ultimately put the right information at the franchisee’s fingertips.

Read Story

Big Idea 2015: Spatial Prediction Will Dominate Analytics

Since the first humans gained consciousness, they have strived to answer one question: what comes next?

Read Story

Never miss a minute.

Get information that is relevant to your business
We will never share your email address with third parties.