In the past couple of years, some of the largest downstream focused companies have shifted their gaze towards the end consumer and started to explore the opportunities of investing into retail.Indeed, there is a lot of room for flexibility and gathering valuable sales data when it comes to retail, largely due to it providing a steady source of reliable income, and it’s also a great chance to establish a direct communication channel between an oil company and its audience.

‍“Decisions are the hardest thing to make, especially when it’s a choice between where you should be, and where you want to be.”

If you’ve ever been to any business event, market share has probably been a major topic. Indeed, in today’s business world, market share practically defines success – you’re as successful as how much market share you have today…

“Business space” is everywhere. Literally.Every retail business, online or offline, big and small, strives to make the best possible use of space (territories, locations, etc.), and with good reason.

Let me ask you something.If you own a coffee shop and target families with middle income, aged 25-35, and a single guy, around 45-50, walks into your store – would you not sell him coffee? Exactly.

Customers.Today, customers decide everything – they decide whether your business/service/product/software is good or bad, whether it’s worth spending time on, whether they would like to recommend you to a friend, and ultimately, whether you are going to be profitable, just on the verge or survival/defeat or are destined to fail even before you get anywhere.